13-15 March the partners of project IRIS participated in a brainstorming session where new instruments of high quality deal flow were developed.
High quality deal-flow is based on reaching specific and chosen target groups of incubators by using the most appropriate channels and messages that apply to them. In order to assist the participants in reaching new entrepreneurs, start-ups and SMEs the model Value Proposition Canvas (VPC) was applied to structure the discussion. The model is very popular among startups all over the world and was described in the book “Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)”, 2014 by their authors Alexander Osterwalder, Yves Pigneur and others. The model offers a set of practical templates and exercises that helps to develop a compelling value proposition.
“What’s your value proposition? How do you add value to consumers’ lives?” These were some of questions the participants had to discuss and answer to improve high quality deal flow in their organizations.
During the workshop the partners jointly developed new methods to reach each specific target group with new, better value proposition in more accurate channels. The next stage of project work for each partner will be selection of support instrument to pilot and evaluate.